Data Analytics & Research

In today’s connected world data and  analytics can play a vital role in helping companies grow. No matter the industry incremental gains in revenues and cost management can be the difference between good and great business performance.

PKF Analytics Team has professionals who can provide market understanding and business intelligence advice to valuable clients. We work closely with our clients in a number of industries providing practical advice with commercial dimensions.

We can list our services under Data Analytics & Research Practice as follows.
  • Market understanding, including competitive set
  • The 4 P’s of Product, Place, Price and Promotion
  • Customer or shopper needs
  • Annualised sales opportunities
  • Assist with business pitches and joint business planning (JBP’s)
  • Marketing spend and improved allocation of funds
  • New product launch evaluation
  • Sales force effectiveness and route-to-market strategy
  • Database management
  • Analytical reports & dashboards, data visualisation
  • Research training workshops
  • Data reconciliation programmes

Key clients

Key People


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